Don’t you just love product placements in the movies? How else would you know which fizzy drink if you’re a superhero, or what car to drive if you’re a secret agent? These ads usually cost the advertisers millions of dollars! But, of course it’s chump change for the multi-billion dollar corporations.
If you want a famous actor to say on camera that Coke is better, you can’t just simply “buy” that line, as the actor would need to be involved in the approval process. It’s their reputation, after all, and we all know Pepsi is better. Yes it is! Anyway, in most cases this additional income helps to add more effects, stunts, locations and whatnot to make the movie look better.
You’d think that including such a small gadget like a phone or a watch in some random scene would be a piece of cake, but it is in fact a long and tiresome process involving, basically, scripting a whole additional scene just to show off the merch.
Today you’ll see some of the most expensive luxury men’s watches you may not have noticed while watching these movies.
Men in Black III, Hamilton Ventura XXL: $1,345
MiB is a great franchise where you can potentially advertise any kind of futuristic gadget, without the consumers even realizing what it is. As you can see in this shot, both actors have their luxury watches out, and the reason is – product placement. Gotta admit, this watch looks slick as hell.