Social media is pretty much a global business that thrives off of our personal information. But did you know that they’re also manipulating us? Former employees of big social media companies are slowly but surely beginning to admit that different strategies are used to influence our attention.
If you want to see some of the tricks social media uses to keep you focused, allow me to show you.
The Color Red
Red pretty much means “danger”, no matter what language you speak. Back when Facebook notifications were blue, no one bothered to pay attention to them. Today, we hardly miss a message because of that stupid red number.
Use of Authority
Social media websites trick you into feeling safe. They look professional, they seem to be very secure (with the padlock icons and everything!), tons of people use them, and you might even think that Mark Zuckerberg cares about you. But try saying “no” to Facebook. It’s either “yes I’ll do what you say” or “I might do it later”. There’s never a “no” option.
Exploitation of Negative Emotions
Sites like Instagram have a habit of retaining “likes” you get on an image. Why, you ask? Well, to simply release them all at once so you get an emotional “high” from all the likes you’re accumulating so fast. So what will you do next time when you get sad? Post on Instagram, of course!