Today you’re going to learn how cunning the marketers can be when they want people to buy more stuff than they need. Oh, what? It was on sale, you say? That’s the oldest trick in the book, people!
Here are 10 marketing tricks that make you buy more. And since knowing is half of the battle, next time you’re out there shopping, maybe this info will save you a few bucks.
1. Celebs in Advertisements
When you see a movie star eat the same brand of cereal, or use the same shaving cream as you, it makes you think you’re just like them (or, I guess, “they’re just like you”)!
2. Relaxing Music
Science has proven that on average people spend 10% more when there’s some chill music playing in the restaurant or a supermarket.
3. False Benefits
Those fake discounts and sales that slap the same price on the products but with a “20% DISCOUNT” written somewhere on the tag. Evil incarnate, that’s what it is, and yet we keep falling for this trick over and over again.
4. Healthy Food
100% organic, GMO free, free range, vegan food may not be as good as those labels claim it to be. Like, there’s nothing bad about a GMO salad, and when it comes to produce, almost everything is 100% organic anyway.