First of all: guerilla marketing has nothing to do with fighting in tunnels in Vietnam. I mean, it should, but it doesn’t. It’s a new form of marketing where you essentially use wits and humor over huge budgets and professional commercials. The general idea is to make customers go “hey, I like this guy, I’ll buy his stuff.”
Stores small and large have been using this inexpensive marketing method to attract their customer’s attention to great success. Since product placement has made us all pretty much immune to regular commercial tactics, it was sorely needed. Let’s take a look at some of the best guerilla marketing examples.
So this is how Chelsea will win the Premier League
One might even say it’s the importantest
And if you’re going to drink coffee, don’t forget to praise our lord and savior Lucifer
Victorian iPads – Now also for filthy plebs
Say Yes To The Dress