Over the past few years, “snackwave”, a trend intended to celebrate junk food as an antithesis to the unhealthy media obsession with the healthy food culture-turned-religion, has become an alternative mainstream culture in its own right. Unsurprisingly, lots of female Instagram users, who aren’t afraid of public display of affection with fast food, embraced this trend and started posting their selfies with carbs to the social network. However, this protest against ‘health madness’ turned into a highly controversial topic. Snackwave divided the Internet community into those who consider it as a statement against the gluten-free diet and an exploration of the fun side of snacking, and those who find it insulting that skinny beautiful women stuff their faces with glutenous food to create social media buzz in the obesity-ridden world.
Indeed, fast food is a never-ending debate. We have different metabolisms and diet habits, and our relationships with our bodies differ as well. However, let’s face it – snacking is an integral part of modern life. It can be adored, it can be hated, and it is clearly fetishized in popular culture.
Here are 4 Instagrams and a Russian-speaking social media account that display women (seemingly) not giving a damn about eating unhealthy food. They are aimed at different audiences and have different goals, but each of them definitely catches the shift in the zeitgeist.
This uber-popular account features pretty girls with flawless bodies who aren’t afraid of indulging in their guilt-laden fast food pleasures and showing it to the world. It caused an outcry among the proponents of healthy diet claiming that this slender-models-eating-fatty-foods account is an example of outrageous junk-food propaganda in the country with the 40% obesity rate, but 45 K followers seem to be excited to drool over beauties chowing down on unhealthy delights like cinnamon rolls, pasta and doughnuts.