People generally don’t like change… until they do. And as you may’ve probably figured out, the World doesn’t give a hoot about what we like, constantly changing, evolving, improving, kicking our asses. We’ve adapted to that scheme of things as well, and we don’t even notice the small changes sometimes. I mean, if I asked you what the previous logo of Amazon used to look like, would you be able to describe it? Probably not.
Just like the world around us, companies and businesses must constantly evolve to stay ahead of the competition. And this doesn’t mean just refreshing the design of their products or providing new services, but also changing even the tiniest details, like the font or the color of their official logos.
Let’s take a look at some of the most prominent, and iconic logo changes, from the world’s most famous companies, and compare how they currently look, to how they looked in the (not so) distant past. Let us know if you remember any of the older ones in the comments!
Why else would you call your computer company after the most common of the fruits? Because Newton!
Or rather a fire…chicken?
Not entirely sure what the original one was supposed to mean, but the new one looks so much better!
Sooo… nothing’s really changed, apart from the color?
Gee, it’s a slightly different font!